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ABD◇LUXURYSELLER & BUYER REPRESENTATION
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SELLING GUIDE

Presenting a property with purpose.

A useful starting point for owners preparing their property and expectations for the market.

PREPARED 1 NOVEMBER 2026 · PRACTICAL GUIDANCE

01

Start with accurate information

Bring together current ownership particulars, dimensions, access information, existing tenancy details where relevant, and recent photographs. Tell ABD about co-owners and the authority under which you are acting.

02

Agree the engagement

Representation, fees, marketing permissions and the responsibilities of the parties belong in a written engagement. An online owner submission does not create a listing agreement or publish the property.

03

Separate fact from potential

Describe what exists today. Label unfinished works, proposed uses and estimated income clearly. Avoid treating a potential development concept as an approved use or a guaranteed return.

04

Prepare for meaningful enquiries

Agree an approach to viewings, document release and offers. Keep sensitive ownership documents, private negotiation limits and personal details out of general marketing.

05

Keep the listing current

Notify your representative when price, availability, condition or transaction status changes. Good records help prevent unnecessary viewings and discussions based on outdated information.

Official starting points

Source links checked 1 November 2026. Confirm the requirements for your particular transaction.

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